The difference between web 1.0 and 2.0 lies in the capabilities for social networking and the experience achieved through visiting a website. With 1.0 one could only post information for others to access and interpret. But, using the new technology of 2.0, entire networks can interact among their users, therefore updating the information stored on the site. However, a question of security arises with the new advancements. With web 2.0 your pictures, interests, and mailing addresses are extremely accessible to major companies and/or anyone in search of your personal information. But what did you expect to get by posting your identity onto a network connecting millions? This doesn't necessarily have to be a bad thing though. With access to your interests and ever-changing social developments, companies have a better take on trends affecting modern-day society, therefore producing ideas and products more specifically related to their consumers.
Participatory panopticon is a revolution already in process. Rather than our posts and internet activities being watched by a "Big Brother" our daily lives are being monitored and documented by "Little Brothers." This is due to the many new sleek and easily accessible technologies that provide capabilities for streaming video or easily up-loadable photographs and internet posts. With today's obsession with immediate satisfaction and results, it is no wonder that Little Brothers have taken it upon themselves to create a continuous surveillance of society.
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