

"To highlight the harsh realities of human trafficking, the South-African Salvation Army came with this hard-hitting idea that put children on sale in fashion boutique windows. The message emphasises the tragedy of putting a price-tag on a human life."
Advertiser:South-African Salvation Army
Agency:Leo Burnett, Johannesburg, South Africa
Additional credits:
Executive Creative Director: Vanessa Pearson
Art Director: Alan marks
Copywriter: Nicole Solarsh
http://osocio.org/category/third_world/
According to an article written by the Association for Women's Rights in Development (AWID), "It is difficult to reconcile many of the issues this paper raises about the Trafficking Protocol: the use of conditional and vague language when referring to persons who are trafficked has little meaningful effect, and the lack of concrete international anti-trafficking measures is practically unimaginable given the transnational nature of human trafficking. These grave shortcomings-in addition to the divide in the current anti-trafficking debate-have resulted in a UN instrument illequipped to deal with flexible networks of criminals who understand and take full advantage of the limitations of the modern State, the economic inequalities between origin and destination countries, and the particularly discriminatory approach to women in legal systems around the world." From the stand-point of the AWID, the Trafficing Protocol regulates the rights of women and children in a secondary mannor when compared to the criminalized conditions of the protocol. "The fact that the UN High Commissioner and NGOs have rushed to publish complementary documents reminding the international community of the need for a more integral approach to human trafficking further calls attention to the disregard for women's rights and the double standard in international law."
"International Approaches to Human Trafficking: The Call for a Gender-Sensitve Perspective in International Law," Association for Women's Rights in Development, http://www.awid.org/eng/Issues-and-Analysis/Library/International-Approaches-to-Human-Trafficking-The-Call-for-a-Gender-Sensitive-Perspective-in-International-Law#fn36
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